In the face of current socio-economic conditions, we’ve decided to highlight the positive power of saying “JA” when it’s so easy to fall behind due to shared, cynical sentiment.
If you’re under the impression that this is going to be straightforward, feel good, cafe-campaign - then I’ll urge you to guess again. The hard truth is that a misinformed bandwagon positivity won’t amount to any value and can be extremely damaging as we have effortlessly found in the smiles of a multitude of politicians in denial.
Our aim is, therefore, to inform positivity across industries and provide South Africans with an optimistic outlook - a chance to say “JA” instead of only hoping for others to take the first leap towards better business.
Interviews here. Press play.
"Remaining positive in a deadline heavy environment is similar to driving on a road full of potholes. Your current experience might be that of a bumpy ride, but the road less travelled often leads to a mixture of adventure and innovation. Find joy in overcoming the obstacles while remaining focused on your goal."
Michela Corbellari-Webster, UI/UX designer, Zailab
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Showing gratitude to ambassadors of positivity