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The power of JA.



JA is local. JA is international. JA creates opportunity. JA establishes an agreement. JA means thinking bigger. JA empowers. JA conveys positivity. JA means JA.


Next week we’re launching a little teaser of a big ticket item on our agenda for the upcoming months that you might want to get involved in. Before we do however, we thought it would help if we first establish an idea that has propelled our company forward at supersonic speeds during the past few months.


The secret magic is of course:

“The power of JA.”

No, we’re not referring to our company - although that cheeky tip of the hat wouldn’t necessarily be completely unjustified 😉. We are instead referring to the principle on which it is based: Saying “JA” more, means better business. So let’s shove aside any stale cynicism and dive into why your excuse to believe in the power of “no” is leaving you behind in a plastic, pestilent past.


Here’s a quick throwback to our first thoughts on the application of JA with regards to management and the “are-you-serious” dream realities that await the proactive ones among us:



“Let’s be honest - the ‘no-movement’ is outdated and it’s time to start saying JA to creative solutions, business potential and finding the appropriate strategy for business in South Africa.


JA means “yes” in the Germanic protolanguage, but its positive sentiment and to-the-point flavour has caught on in various other parent languages both locally and abroad. Our logo even sports a full stop which affirms that there should be no doubts or second guessing (no turning back) and that the only way to move - is positively forward. It’s “JA.” End of discussion.


In a world where technology is progressively scaling you’d be completely nuts not to be devoted to the big vision. The big vision dreamworld has stopped being a fairy tale and has become the status quo for international companies. So the question is: Why do we hear excuses locally? Company specific approaches and work ethic has been provided with practical, digital tools to compliment the modern management principles utilised in offices today. We have everything at our fingertips!”



SO - now that you’ve already come up with an opinion about us that undoubtedly places you in one of two camps (of which one is obsolete in the face of the future) - let’s cover the basic utility of JA.


JA is local. JA is international.


In reference to the protolanguage - “JA” is actively used by various cultures across the globe and, when in concurrence with a nod of the head, is immediately understood by those who have never come across the succinct sound and shape of the word that is: /jaː/


One apparent example is the English adoption of the word which to many cultures might sound like it comes in the various forms of “ya” or “yah”, but it’s no secret where the articulation found its origins.


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“It’s short, simple, strong and similar to a single malt in a tumbler - those among us with some backbone will indulge.”


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JA creates opportunity. JA establishes an agreement.


By saying “JA” you affirm that you are capable of stepping up to the challenge hidden behind curtains number 1-1000. Even Richard “the golden hawk” Branson, known at Virgin as Doctor Yes, mentioned the importance of beating down your doubts by thinking bigger of your capacity. If you thought about saying no, then you most likely had good reason to reconsider your position - and by ‘reconsider’ we mean ‘establishing a new way to approach the problem’ - rather than the outright dismissal thereof.


Not only is JA the doorway to opportunity, but it also acts as the bridge to successful business in being the word that confirm agreements between relevant parties.


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“So simple and yet so many people still linger in the negative-nowhere-network of no.”

JA means thinking bigger. JA empowers.

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Companies are at times slow at thinking bigger; be it due to fear or ignorant stubbornness (two traits we personally make sure to strike out at all costs). Thinking bigger often means thinking beyond the constraints you have set up for yourself. At times this might require of leadership in companies to set aside their own limitations or to allow their team members to grow by putting them in charge of a situation.


Let’s use an example of a company who is slow to scale due to trust issues between management and the employees to whom they must delegate responsibility.


Not every problem requires your personal touch and if a lack of trust in your team results in micromanagement, then you’re not saying JA to being a better leader. Sometimes you need to say JA to having to take a team up on their weaknesses, sometimes you have to say JA to believing that your team is stronger than the fragile folks you make them out to be.


Empower your team: say JA to improvement, say JA to taking ownership and say JA to the sweet promise of continuous future growth. If your unwillingness to take a stand (be it against your own limitations or reluctance to lead) results in an underperforming team that kills any form of trust you had - then it’s time to say JA to thinking bigger.


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“If the idea of continuous growth is a bit spicy for your taste, then you should strongly consider whether you are the leader that your company needs.”

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JA conveys positivity. JA means JA.


The word itself rolls off the tongue easier than Huxley’s dose of soma with the added benefit that the neurological effects are strictly natural and extremely healthy. The cynical or “self-proclaimed-realistic” members of society might survive in the current socio-economic climate of doubt and despair, but only the positive will thrive. Gone are the days of the derick-and-debbie-downers, it’s time to herald in the future of dreamers and achievers who say:


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“JA. We’ll make it happen”.

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If you are a human of your word, then you also know that upon committing to a “JA” there’s no turning back. JA means JA. End of discussion.


So without anymore bold statements and bold repetition we’d like to encourage you to saying “JA” more.

Kind Regards Johan Bronkhorst Co-Founder & Director www.ja-culture.com

Cape Town, Western Cape, South Africa

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