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The Female Force: 5 Killer South African Women-Owned Brands


Oh, you thought Women’s Month was over? Think again! We’re continuing the conversation around women’s empowerment well beyond August. Why? Because we don’t need a reason to shed light on some incredible women doing amazing things with their brands.


We not only love to support women-owned businesses but also local ones too. Especially, during a time where our current economy could do with some TLC (cue Time, Love & Tenderness by Michael Bolton please). Local is lekker after all!


So let’s dive into some of our team’s favourite local female-owned brands:



1. Beauty on TApp by Mathebe Molise


Featured in Forbes’ “Businesses of the Future”, Beauty on TApp makes finding locally made beauty products easy and convenient. What started as an app to help people find beauty distributors and beauty salons, is now a successful online beauty store.


The majority of the products listed on the website are sourced from Africa. A choice that’s helping empower small business owners in the African beauty industry.


Founder, Mathebe Molise, also shares that “part of one’s beauty routine means going back to basics”. As a result, all products are natural and free-from harmful ingredients. We’re not seeing any downfalls here, just a great brand with an uplifting message!


Start shopping >> http://shopbeautyontapp.co.za/

Instagram >> https://www.instagram.com/beautyontapp/



2. Sprig by Nikki Potgieter


Put your hand up if plants and flowers tend to die on you…*slowly raises hand*. Don’t worry, we’ve all been there. Luckily, Nikki Potgieter, the creator of Sprig has you covered.


She creates beautiful preserved “forever” flower bunches to adorn your home or special event. They’re also perfect as a unique gift and can be customised to your liking. As they’re preserved, bouquets can last a lifetime, meaning you don’t have to worry about keeping them alive all day every day.


Sprig also offers exquisite fresh flower arrangements, potted concepts and plants for those of us who are more confident in fresh plant parenting. Based in Stellenbosch, orders can be made over Instagram DM and bouquets are also available for purchase at Café Furlough on Dorp Street.


What’s more, Nikki recently offered a Forever Flower Centrepiece workshop in collaboration with other local creators at Café Furlough. There’s nothing better than talented creators sharing the process behind their craft!


Instagram >> https://www.instagram.com/sprig.sa/



3. SELFI by Celeste Arendse


Selfi is a Cape Town-based ready to wear fashion brand specialising in sustainability and bespoke ethical apparel. Celeste Arendse, the founder of Selfi, is a fashion designer with a keen interest in self-identity, self-empowerment and self-betterment. Hence, the birth of the name Selfi.


Since 2009, the brand has pushed the boundaries of the South African fashion industry with a history of showcases at multiple national fashion weeks and international trade shows.


Inspired by her Khoi cultural background and classic techniques used by the likes of Picasso, Celeste fuses art forms to create her bespoke designs. Her collections incorporate a neutral colour palette and tend to explore classic silhouettes.


Every decision in the design process is critical for the creation of a more consciously made product. This includes ethical fabric sourcing which Celeste finds incredibly important for not just her customers but her own environmentally-consciousness lifestyle.


Shop collections >> https://www.selfi.co.za/

Instagram >> https://www.instagram.com/____selfi/



4. Simply Granola by Nicola Kok


Where healthy and wholesome meet! Simply Granola was founded by Nicola Kok in 2016, a brand that provides simple yet delicious granola and other healthy treats.


Focused on consciously-sourced ingredients, Simply Granola is good for you and entirely handmade. Nicola single-batches her baking and goes straight into the packaging process to ensure every batch is as fresh as can be.


Recently, Simply Granola expanded with a new collection, Simply Coffee. The brand also widened its essentials product range to support other local producers. We commend anyone collaborating with like-minded makers to get through difficult times!


Get the granola >> https://simplygranola.co.za/

Instagram >> https://www.instagram.com/simplygranola/



5. Suki Suki Naturals by Linda Gieskes-Mwamba


Suki Suki Naturals is an authentically African, natural skin and haircare brand. In 2010, an idea was brought to life after Linda Gieskes-Mwamba sought to grow her treated hair into an afro. With a strict budget and an eye for natural products she quickly found that everything available was either expensive or full of chemicals. A no-no from us!


After a lot of experimentation, Miraculous Oil came to life (an all-time favourite)! Every product is made with passion, care and love for mother nature. Proudly produced in Johannesburg, Linda continues to craft her unique recipes with under-utilised African ingredients such as Prickly Pear, Papaya and Mango.


Sumptuous skin and hair this way >> https://www.sukisukinaturals.co.za/

Instagram >> https://www.instagram.com/sukisukinaturals/



Got a favourite local female-owned brand in mind? Share it with us! Let’s continue to support, uplift and celebrate the women working hard to bring life to their passions.





Kind regards,

The JA. Team

Cape Town, Western Cape, South Africa

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JUST A MODERN, TREND-PREDICTING COMPANY WITH A HOLISTIC MINDSET AND THE SKILLS TO HELP YOU THRIVE.

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